{"id":2990,"date":"2021-06-05T10:27:07","date_gmt":"2021-06-05T08:27:07","guid":{"rendered":"https:\/\/browarpinta.pl\/pinta-nowe-logo-i-etykiety\/"},"modified":"2022-02-08T08:41:02","modified_gmt":"2022-02-08T07:41:02","slug":"pinta-nowe-logo-i-etykiety","status":"publish","type":"post","link":"https:\/\/browarpinta.pl\/en\/pinta-nowe-logo-i-etykiety\/","title":{"rendered":"PINTA: NOWE LOGO I ETYKIETY"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text el_class=&#8221;line-height-30&#8243;]Browar PINTA obchodzi w 2021 roku 10 urodziny. To tak\u017ce 10 urodziny kraftu w Polsce. Uznali\u015bmy, \u017ce poczatek kolejnej dekady naszej podr\u00f3zy to moment na od\u015bwie\u017cenie logo i etekiet najpopularniejszego browaru rzemie\u015blniczego w Polsce.<br \/>\n7 maja 2011 podczas Festiwalu Dobrego Piwa we Wroc\u0142awiu sprzedali\u015bmy pierwsz\u0105 butelk\u0119 Ataku Chmielu, To, co zacz\u0119li\u015bmy w 2011 roku, zyska\u0142o znaczenie ponadczasowe. Zainspirowali\u015bmy ludzi i firmy, przyczyniaj\u0105c si\u0119 do znacz\u0105cej zmiany na rynku piwa w Polsce.<br \/>\n10 lat p\u00f3\u017aniej, dzi\u0119ki pracy ca\u0142ej za\u0142ogi PINTA zachowuje status pioniera i lidera rynku piw rzemie\u015blniczych.<br \/>\nPiwa z PINTY nale\u017c\u0105 do najcz\u0119\u015bciej kupowanych, jako browar zbieramy presti\u017cowe wyr\u00f3\u017cnienia w Polsce i zagranic\u0105.<br \/>\nWchodz\u0105c w drug\u0105 dekad\u0119 kraftu z pozycji pole position, chcemy zachowa\u0107 nasze atuty.<br \/>\nMamy przekonanie, \u017ce zaktualizowanie wizerunku PINTY jest do tego niezb\u0119dne i b\u0119dzie cz\u0119\u015bci\u0105 budowy d\u0142ugoterminowego popytu na PINT\u0118.<\/p>\n<p>Przygotowywali\u015bmy si\u0119 na t\u0119 zmian\u0119 od roku. Rozwa\u017cyli\u015bmy za i przeciw. Przyjrzeli\u015bmy si\u0119 historiom rebrandingu czo\u0142owych browar\u00f3w rzemie\u015blniczych z innych kraj\u00f3w. Poprosili\u015bmy o opini\u0119 fachowc\u00f3w. Prace nad wariantami logo i etykiet prowadzili\u015bmy z dwoma agencjami. Testowo wypuszczali\u015bmy na rynek piwa z etykietami dalece odbiegaj\u0105cymi od estetyki &#8220;starego&#8221; Ataku czy Pierwszej Pomocy. Zdecydowali\u015bmy, \u017ce nowe logo PINTY i nowe etykiety b\u0119dzie dla nas projektowa\u0107 do\u015bwiadczona ekipa w studiu Ostecx Cr\u00e9ative.[\/vc_column_text]<div id=\"la_heading_6a277508ae7cc\" class=\"la-headings text-left\"><h2 class=\"js-el heading-tag la-unit-responsive font-weight-400\" style=\"\"  data-la_component=\"UnitResponsive\"  data-el_target='#la_heading_6a277508ae7cc .heading-tag'  data-el_media_sizes='{&quot;font-size&quot;:&quot;lg:30px;md:26px;sm:20px;&quot;,&quot;line-height&quot;:&quot;&quot;}' >Rebranding, czyli?<\/h2><\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;line-height-30&#8243;]<\/p>\n<ul>\n<li>eksponujemy mark\u0119 PINTA, poniewa\u017c w ci\u0105gu 10 lat zbudowali\u015bmy dla niej solidne zaufanie. Warzymy co roku wiele \u015bwietnych piw, udzielamy si\u0119 na imprezach, wspieramy potrzebuj\u0105cych, eksplorujemy \u015bwiat. Zdajemy sobie spraw\u0119, \u017ce mo\u017cna nie zapami\u0119ta\u0107 szczeg\u00f3\u0142\u00f3w ka\u017cdego piwa PINTY i ka\u017cdej z naszych aktywno\u015bci, ale PINTA je \u0142\u0105czy, gwarantuj\u0105c jako\u015b\u0107 i wiarygodno\u015b\u0107,<\/li>\n<li>nowe etykiety na piwa podstawowe, z Atakiem Chmielu na czele, mimo zmiany, b\u0119d\u0105 \u0142atwo rozpoznawalne &#8211; w sklepie i pubie &#8211; przez fan\u00f3w naszych klasyk\u00f3w,<\/li>\n<li>cz\u0119\u015bci opisowe etykiet zyskaj\u0105 oczekiwan\u0105 przez kupuj\u0105cych czytelno\u015b\u0107 dot. stylu, i parametr\u00f3w piwa.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"la_heading_6a277508ae97f\" class=\"la-headings text-left\"><h2 class=\"js-el heading-tag la-unit-responsive font-weight-400\" style=\"\"  data-la_component=\"UnitResponsive\"  data-el_target='#la_heading_6a277508ae97f .heading-tag'  data-el_media_sizes='{&quot;font-size&quot;:&quot;lg:30px;md:26px;sm:20px;&quot;,&quot;line-height&quot;:&quot;&quot;}' >Rebranding, kiedy?<\/h2><\/div>\n[vc_column_text el_class=&#8221;line-height-30&#8243;]<\/p>\n<ul>\n<li>najpierw, z oczatkiem maja na rynek tradycyjny wysy\u0142amy 30 tysi\u0119cy butelek z podw\u00f3jn\u0105 etykiet\u0105 Ataku &#8211; na g\u00f3rze aktualna, pod spodem nowa,<\/li>\n<li>pocz\u0105wszy od 4 maja, ka\u017cdy rozlew b\u0119dzie realizowany z u\u017cyciem nowych etykiet,<\/li>\n<li>r\u00f3wnolegle zaczniemy u\u017cywa\u0107 nowych kapsli i karton\u00f3w,<\/li>\n<li>w dalszej kolejno\u015bci b\u0119dziemy aktualizowa\u0107 etykiety na piwa sezonowe oraz seri\u0119 Beskidy,<\/li>\n<li>w najbli\u017cszych tygodniach zostanie uruchomiona tak\u017ce nowa strona <a href=\"http:\/\/www.browarpinta.pl\/\" target=\"_blank\" rel=\"noopener\">www.browarpinta.pl<\/a>, z rozbudowan\u0105 funkcjonalno\u015bci\u0105 dotycz\u0105c\u0105 informacji na temat asortymentu (m.in. karty produktowe).<\/li>\n<li>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"la_divider6a277508aeb03\" class=\"js-el la-divider la-unit-responsive\" data-la_component=\"UnitResponsive\"  data-el_target='#la_divider6a277508aeb03'  data-el_media_sizes='{&quot;padding-top&quot;:&quot;lg:20px;&quot;}' ><\/div>\n<div id=\"la_heading_6a277508aec6e\" class=\"la-headings text-left\"><h2 class=\"js-el heading-tag la-unit-responsive font-weight-400\" style=\"\"  data-la_component=\"UnitResponsive\"  data-el_target='#la_heading_6a277508aec6e .heading-tag'  data-el_media_sizes='{&quot;font-size&quot;:&quot;lg:30px;md:26px;sm:20px;&quot;,&quot;line-height&quot;:&quot;&quot;}' >W zwi\u0105zku z rebrandingiem, przez jaki\u015b czas na rynku b\u0119d\u0105 dost\u0119pne butelki i puszki ze starymi i nowymi etykietami.<\/h2><\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;line-height-30&#8243;]Nowe logo PINTY:[\/vc_column_text]<div id=\"la_divider6a277508aedd0\" class=\"js-el la-divider la-unit-responsive\" data-la_component=\"UnitResponsive\"  data-el_target='#la_divider6a277508aedd0'  data-el_media_sizes='{&quot;padding-top&quot;:&quot;lg:40px;&quot;}' ><\/div>\n[vc_single_image image=&#8221;1255&#8243; onclick=&#8221;custom_link&#8221; link=&#8221;https:%2F%2Fplayer.vimeo.com%2Fvideo%2F172601404%3Fautoplay%3D1|&#8221; el_class=&#8221;la-popup&#8221;]<div id=\"la_divider6a277508aef2e\" class=\"js-el la-divider la-unit-responsive\" data-la_component=\"UnitResponsive\"  data-el_target='#la_divider6a277508aef2e'  data-el_media_sizes='{&quot;padding-top&quot;:&quot;lg:25px;&quot;}' ><\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;line-height-30&#8243;]Nowe etykiety piw klasycznych PINTY:[\/vc_column_text]<div id=\"la_divider6a277508af089\" class=\"js-el la-divider la-unit-responsive\" data-la_component=\"UnitResponsive\"  data-el_target='#la_divider6a277508af089'  data-el_media_sizes='{&quot;padding-top&quot;:&quot;lg:40px;&quot;}' ><\/div>\n[vc_single_image image=&#8221;1256&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:%2F%2Fplayer.vimeo.com%2Fvideo%2F172601404%3Fautoplay%3D1|&#8221; el_class=&#8221;la-popup&#8221;]<div id=\"la_divider6a277508af1de\" class=\"js-el la-divider la-unit-responsive\" data-la_component=\"UnitResponsive\"  data-el_target='#la_divider6a277508af1de'  data-el_media_sizes='{&quot;padding-top&quot;:&quot;lg:25px;&quot;}' ><\/div>\n[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Browar PINTA obchodzi w 2021 roku 10 urodziny. To tak\u017ce 10 urodziny kraftu w Polsce. Uznali\u015bmy, \u017ce poczatek kolejnej dekady&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[116],"tags":[],"class_list":["post-2990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pinta-miesiaca-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PINTA: NOWE LOGO I ETYKIETY - PINTA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/browarpinta.pl\/en\/pinta-nowe-logo-i-etykiety\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PINTA: NOWE LOGO I ETYKIETY - PINTA\" \/>\n<meta property=\"og:description\" content=\"Browar PINTA obchodzi w 2021 roku 10 urodziny. 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